Make BeatBox beverage company Summary of Research Findings & Identifying Objectives as a below instruction: 1) Key Facts: What are the fundamental key facts that you have identified after your research and analysis? Make sure you list 2-3. 2) Objectives : Given these key facts, what are you trying to accomplish with your marketing program? Provide at least 2 objectives (e.g., to create or maintain brand awareness, to encourage brand switching, to change consumer beliefs or attitudes, to influence purchase intent, etc. ) Points of Difference – sustainable competitive advantages; areas that can be leveraged. Positioning – how the product is to be communicated to the consumer in terms of perception and relative to competition (e.g. Healthy Choice meals have recently been repositioned as great tasting food for those concerned about health and well-being – not as a diet meal)
Make BeatBox beverage company Summary of Research Findings & Identifying Objectives as a below instruction:
1) Key Facts:
What are the fundamental key facts that you have identified after your research and analysis? Make sure you
list 2-3.
2) Objectives :
Given these key facts, what are you trying to accomplish with your marketing program? Provide at least 2
objectives (e.g., to create or maintain brand awareness, to encourage brand switching, to change consumer
beliefs or attitudes, to influence purchase intent, etc. )
Points of Difference – sustainable competitive advantages; areas that can be leveraged.
Positioning – how the product is to be communicated to the consumer in terms of perception and relative to
competition (e.g. Healthy Choice meals have recently been repositioned as great tasting food for those
concerned about health and well-being – not as a diet meal)
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