1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needsIt satisfies Psychological needsIt satisfies both types of needsIt satisfies neither type of needExplain your answer: 1b) Based on what you learned about this product, describe the B2C marketing mix.Product:Price:Place:Promotion: 1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why.Product:Price:Place:Promotion: POWERING UP TO 8 DEVICESYETIPLORER 200000BLENDERTRAVEL MUGCOFFEE MAKER ELECTRIC GRILL13HRS9.5CHARGES88MINS50MINS Jackery Explorer 1000 Portable PowerStation4.9 (151 reviews)$ 999.003aG ker NDescriptionINPUTJackeryINPUTOw100%OUTPUTOwEXPLORER 1000Jackery Explorer 1000 is one of the most powerful portable power stations. WithDISPLAY1002Wh capacity, 1000W rated power (2000W surge power) and multiple outputACcharge/recharge ports, it meets the power supply needs of higher and most powerDCelectrical appliances.USB-C12V,10A5V,2.4ALarger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium batteryquick charge 3.0capacity, 1000W Rated Power and 2000W Surge Power.PURE SINE-WAVE110V,1000W• Multiple Output Ports: Two USB-C, two USB, one DC carport & three ACoutlets (with the pure-sine wave). Going off-grid and being able to power yourcameras, computers, communication devices and also a CPAP and electric grill.• Green Outdoor Power Solution: Efficient solar charging with MPPT built-inmakes it a solar generator 1000 for outdoor recreations. Charge the battery tofull around 8 hours by connecting two SolarSaga 100W with an adapter cable.POWERING UP TO 8 DEVICES"IT IS TRULY PORTABLE FORA VARIETY OF ACTIVITIESAND HOME BACKUP POWER3 WAYS TO RECHARGEOWN THE LIMITLESS SOLAR POWERPAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-THE RECHARGING TIME FRAME REFERS AS 0-80%SOLAR PANEL6.5Hcarry handle.WALL OUTLET5.5H• The LCD screen with charge/discharge data and battery life status.Forbes +digitaltrendsTRAVEL MUG COFFEE MAKER ELECTRIC GRILLBININSCAR OUTLET11.5H13HRS9.SCHARGESSOMINS

Marketing is an activity which the firm takes up to make customers. The marketing mix is a model…

Answered: Jackery Explorer 1000 Portable Power…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer)

1. It satisfies Functional needs
2. It satisfies Psychological needs
3. It satisfies both types of needs
4. It satisfies neither type of need

Explain your answer:

1b) Based on what you learned about this product, describe the B2C marketing mix.

1. Product:
2. Price:
3. Place:
4. Promotion:

1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why.

1. Product:
2. Price:
3. Place:
4. Promotion:

POWERING UP TO 8 DEVICES
YETI
PLORER 200
000
BLENDER
TRAVEL MUG
COFFEE MAKER ELECTRIC GRILL
13HRS
9.5CHARGES
88MINS
50MINS

Jackery Explorer 1000 Portable Power
Station
4.9 (151 reviews)
$ 999.00
3aG ker N
Description
INPUT
Jackery
INPUT
Ow
100%
OUTPUT
Ow
EXPLORER 1000
Jackery Explorer 1000 is one of the most powerful portable power stations. With
DISPLAY
1002Wh capacity, 1000W rated power (2000W surge power) and multiple output
AC
charge/recharge ports, it meets the power supply needs of higher and most power
DC
electrical appliances.
USB-C
12V,10A
5V,2.4A
Larger Capacity and Higher Wattages: 1002Wh(46.4Ah) lithium battery
quick charge 3.0
capacity, 1000W Rated Power and 2000W Surge Power.
PURE SINE-WAVE
110V,1000W
• Multiple Output Ports: Two USB-C, two USB, one DC carport & three AC
outlets (with the pure-sine wave). Going off-grid and being able to power your
cameras, computers, communication devices and also a CPAP and electric grill.
• Green Outdoor Power Solution: Efficient solar charging with MPPT built-in
makes it a solar generator 1000 for outdoor recreations. Charge the battery to
full around 8 hours by connecting two SolarSaga 100W with an adapter cable.
POWERING UP TO 8 DEVICES
"IT IS TRULY PORTABLE FOR
A VARIETY OF ACTIVITIES
AND HOME BACKUP POWER
3 WAYS TO RECHARGE
OWN THE LIMITLESS SOLAR POWER
PAR WITH 2 SOLARSAGAI0 PANELS, SOAK THE SUNLIGHT
• Portable and Compact: Weighs only 22lbs, it is carry-friendly with an easy-
THE RECHARGING TIME FRAME REFERS AS 0-80%
SOLAR PANEL
6.5H
carry handle.
WALL OUTLET
5.5H
• The LCD screen with charge/discharge data and battery life status.
Forbes +digitaltrends
TRAVEL MUG COFFEE MAKER ELECTRIC GRILL
BININS
CAR OUTLET
11.5H
13HRS
9.SCHARGES
SOMINS

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