6. Define the four components of a marketing mix. Use either non-commercialfoodservice or nutritional services to illustrate your definition.a. Product:In the context of non-commercial foodservice or nutritional services, the productcomponent refers to the actual food items or services offered to consumers. Thiscould include the variety of menu options available, the quality and nutritionalvalue of the food, as well as any additional services such as dietary counseling ormeal planning provided by the foodservice establishment.b. Price:Price in this context refers to the cost associated with the food or nutritionalservices offered. This includes menu pricing for individual items or meal plans, aswell as any discounts, promotions, or pricing strategies implemented to attractcustomers while ensuring profitability for the foodservice provider.c. Promotion:Promotion involves the communication and marketing efforts used to raiseawareness and attract customers to the non-commercial foodservice ornutritional services. This can include advertising campaigns, social mediapresence, collaborations with health organizations or influencers, as well aspromotional events or discounts to incentivize patronage and highlight thebenefits of the services offered.d. Place:Place refers to the distribution channels through which the non-commercialfoodservice or nutritional services are made available to consumers. Thisincludes physical locations such as dining facilities, cafeterias, or wellness centerswhere the services are provided, as well as online platforms or delivery servicesif applicable. The accessibility and convenience of these locations play a crucialrole in reaching the target audience and ensuring customer satisfaction. 7.How can the marketing environment affect how the product is marketed? Usethe example in the previous question to illustrate your explanations.a. Political forces:b. Legal forces:c. Regulatory forces:d. Societal forces:e. Economic forcesf. Technological forces:

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Arabica beans undoubtedly make the best coffee. However, coffee houses sometimes blend their coffee a bit, adding some Robusta beans which are cheaper but not as tasty. All customers know that Arabica beans are better, and so like their coffee with as much Arabica as possible. And yet, their customers aren’t coffee connoisseurs, and so they’re not very good at distinguishing small changes in the blend. If the difference between two blends is less than 50g of a 500g bag, then customers simply can’t tell the difference. Each day, one coffee house called Java Covfefe House presents its customers with two of its three blends. Blend A has in 10g of Robusta beans; Blend B has in 40g of Robusta beans, and Blend C has in 70g of Robusta beans. Java Covfefe House doesn’t say how much Robusta is in each blend, but they allow the customers to taste it before they buy it. Now assume that x ≻ y means that customers definitely pick x over y, x ⪰ y means customers either prefer x to y or they can’t…
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The role of value and price communications is to protect your value proposition from any of the following except: a. competitive encroachment b. improve willingness to pay c. acquire the product in the desired location d. increase the likelihood of purchase

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