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one offer. ignored segment differences and target the whole market concentrated marketing O undifferentiated marketing micromarketing O differentiated marketing

one offer. ignored segment differences and target the whole market concentrated marketing O undifferentiated marketing micromarketing O differentiated marketing

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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one offer. . ignored segment differences and target the whole market with concentrated marketing undifferentiated marketing micromarketing differentiated marketing Buyers in any market differ in wants, resources, locations, and buying attitudes efficiently packaging O effectively A company's product mix has four important dimensions are width, length, depth, and versions consistency numbers sizes
Transcribed Image Text:one offer. . ignored segment differences and target the whole market with concentrated marketing undifferentiated marketing micromarketing differentiated marketing Buyers in any market differ in wants, resources, locations, and buying attitudes efficiently packaging O effectively A company's product mix has four important dimensions are width, length, depth, and versions consistency numbers sizes
involves designing and producing the container or wrapper for a product. O packaging brand style O features see the individual Rather than seeing a customer in every individual, in every customer. marketing demographic segmentation micromarketing differentiated marketing
Transcribed Image Text:involves designing and producing the container or wrapper for a product. O packaging brand style O features see the individual Rather than seeing a customer in every individual, in every customer. marketing demographic segmentation micromarketing differentiated marketing
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