1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?
1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
1. Answer the following.
• What is the consumer market and the four major sets of factors that influence
• What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?
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