Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Are marketers to blame for increased obesity rates among children? Explain.
Expert Solution
Step 1 Introduction
The role of marketers in contributing to the increased obesity rates among children is a matter of ongoing debate. While it is true that food marketers use various tactics to promote unhealthy food and beverages to children, it is also important to note that they are not solely responsible for children's eating habits and overall health.
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