What is the consumer-adoption process? What are the steps in the process?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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  • What is the consumer-adoption process? What are the steps in the process? 
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Background

With the change in marketing strategies, consumer behavior may also change. There are six stages of the consumer adoption process that plays an important role in the success of the business are

Talking about the consumer adoption process then, all the customers go through this process from learning to the final adoption of the product. This process involves six stages which are explained below.

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