Answered: Using information from various sources…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the future

Expert Solution

Introduction

Consumer is a person who buys something for his personal use. While buying something, every consumer goes through a process of decision making. Here they weigh in various factors and take the final verdict according to those.

Customer buying behavior explains his attitude and the decision making which he goes through before, during and after making a purchase. People in different segments go through different stages. Also this depends on the value of the product being purchased.