Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Discuss the impact of the changing age structure of the
population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?

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