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It is often said that the consumer behaviour is not consistent in a market. It varies from time to time.
Explain.
Step by step
Solved in 3 steps
- Explain how a consumer's buying behaviour may be influenced by group factors?What are the main types of consumer buying decision behaviour? Give examples of each from your life experiencesDescribe a purchase that a consumer might make thatwould reflect his or her status within a particular group.If that person’s status increased, how might the purchaseselection change?
- Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.Assume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.Describe what is consumer behavior and why is it important for marketer's to understand consumer behavior?