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How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?

How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?
Transcribed Image Text:How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?
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