In Buddhist ethics, one of the Four Noble Truths is "suffering ceases when attachment to desire ceases." How does this specific noble truth square (or not) with capitalism, which is based on meeting the needs (and desires?) of consumers?
In Buddhist ethics, one of the Four Noble Truths is "suffering ceases when attachment to desire ceases." How does this specific noble truth square (or not) with capitalism, which is based on meeting the needs (and desires?) of consumers?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
In Buddhist ethics, one of the Four Noble Truths is "suffering ceases when attachment to desire ceases." How does this specific noble truth square (or not) with capitalism, which is based on meeting the needs (and desires?) of consumers?
Expert Solution
Step 1: Introduction
The concept of "suffering ceases when attachment to desire ceases" from the Four Noble Truths in Buddhist ethics reflects the fundamental idea that desire and attachment to material things or outcomes can lead to suffering. In the context of capitalism, which is built upon the fulfillment of consumers' needs and desires, there can be both alignment and contradiction:
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning