Do you think consumers would be willing to pay a higher price for Weiss ketchup? Why or why not ?
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Do you think consumers would be willing to pay a higher price for Weiss ketchup? Why or why not ?
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- To what degree are your choices influenced by corporations and marketing?In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?What is the difference between a consumer’s disposable and discretionary income?
- what should the firm do if customers want to purchase a product that is not only bad for them (eg. tobacco, alcohol, or fast food) but is also bad for society (eg- higher health-care costs)?in terms of marketing how would you discuss how people’s views of nature might affect their food choices. Provide examples to illustrate your answer.What is the landed cost? What is a market boundary? Why are landed costs important in determining market boundaries?