Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the
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Step 1
Price discrimination - It is a business strategy where marketers charge customers differently for the same product or service. based on what the seller thinks they can get the customer to agree to. In general, it is divided into first, second, and thrid degree price discrimination.
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