Answered: An organization's attempt to develop…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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An organization's attempt to develop long-term, cost-effective links with individual customers for mutual beneft is referred to A relative marketing B target marketing C mutuality marketing D beneficial marketing .E relationship marketing.

Expert Solution

Introduction

Marketing helps the company to create exchanges with customers and create a strong brand value. Marketing is a vast field including various areas like segmentation, email, digital marketing, pricing, etc.

Every company will try to use marketing orientation of management. They'll use the market research to understand about a target market and create high value for them.

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