Answered: is target marketing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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what is target marketing?

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Introduction

Marketing is the primary activity for any company along with production. Every company will try to use marketing orientation of management to be more customers centric.

Marketing is a vast topic including various areas like targeting and segmentation, branding, pricing, marketing mix, personal sales, etc. Customer acquisition cost must be maintained by every company because it impacts the margin and profits.

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