Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is target marketing?
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Introduction
Marketing is the primary activity for any company along with production. Every company will try to use marketing orientation of management to be more customers centric.
Marketing is a vast topic including various areas like targeting and segmentation, branding, pricing, marketing mix, personal sales, etc. Customer acquisition cost must be maintained by every company because it impacts the margin and profits.
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