Chocolate milk was earlier perceived as a kids' beverage but is now perceived as a drink for all age groups. This case of changing consumers' perceptions of a product/brand is known as: O repositioning O reengineering O reintermediation O positioning O demarketing
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- Provide a specific example of a conscious marketing firm that considers theneeds of each of its stakeholdersExplain .what ways can benefit segmentation enhance our product messaging?What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work? can you think of a company that uses psychographics segmentation to position its products in the marketplace
- How do marketers of Apple watch use marketing and advertising to reinforce consumers to buy themthe marketing concept (how it differs from other concepts + why the marketing concept is importantWho are typical online buyers and sellers? What are some ofthe strategic implications of these facts to online marketers
- Articulate the differencesamong targeting strategies:undifferentiated, differentiated,concentrated, or micromarketing.Rather than seeing a customer in every individual, . see the individual .in every customer marketing O demographic segmentation micromarketing differentiated marketing OWhat are the 7C’s of online marketing ?
- What type of segmentation is the primary starting point for most marketers?Describe two ways marketers keepcustomers.The marketing mix of almost any business will be made up of the following main elements: * Product, Place, Price, Promotion O Product, Place, Price, Portion Income, Lifestyle, Location, Age Income, Lifestyle, Location, Gender 58 II