**Question**: What are two “frictions” that online shopping have reduced for consumers? In your answer, define what preference isolation OR tyranny or locality refers to. ---This question explores the benefits that online shopping provides by mitigating barriers or "frictions" traditionally faced by consumers. "Preference isolation" or "tyranny of locality" are terms that describe challenges within commerce related to limited consumer choice and geographical constraints. You are asked to consider how online shopping addresses these challenges and define one of these terms in your response.

Answered: re two "frictions" that online shopping…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Consumer behavior is the study of individuals and all their activities that are associated with the purchase. The activities include understanding the consumers' emotions, and preferences that are affecting their buying behavior. It helps businesses to market and upgrades their products effectively as they get insights into how customers are feeling about the products and their demands, wants, and likes.