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A company with a strong brand name and recognition decides to enter a new product category. There are two major competitors; one is very high priced, the other is very low priced. Their positioning, respectively, is based on status and affordability. The company that is new to the product category prices between the two major competitors. The new company spends relatively little on promotion, instead relying on what to drive consumer purchases? O Pricing O Brand loyalty O Heuristics O Brand recognition

A company with a strong brand name and recognition decides to enter a new product category. There are two major competitors; one is very high priced, the other is very low priced. Their positioning, respectively, is based on status and affordability. The company that is new to the product category prices between the two major competitors. The new company spends relatively little on promotion, instead relying on what to drive consumer purchases? O Pricing O Brand loyalty O Heuristics O Brand recognition

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company witha strong brand name and recognition decides to enter a new product category, There are two major competitors; one is very high priced, the other is very low priced. Their positioning, respectively, is based on status and affordability. The company that is new to the product category prices between the two major competitors. The new company spends relatively little on promotion, instead relying on what to drive consumer purchases? O Pricing O Brand loyalty O Heuristics O Brand recognition
Transcribed Image Text:A company witha strong brand name and recognition decides to enter a new product category, There are two major competitors; one is very high priced, the other is very low priced. Their positioning, respectively, is based on status and affordability. The company that is new to the product category prices between the two major competitors. The new company spends relatively little on promotion, instead relying on what to drive consumer purchases? O Pricing O Brand loyalty O Heuristics O Brand recognition
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