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. A dentist offering children a free cartoon character tooth brush is an example of a (n)    A.core product  B.expected product  C.augmented product  D.service benefit    _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand.    A.Convenience goods   B.Preference goods    C.Shopping goods

. A dentist offering children a free cartoon character tooth brush is an example of a (n)    A.core product  B.expected product  C.augmented product  D.service benefit    _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand.    A.Convenience goods   B.Preference goods    C.Shopping goods

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I need help with these two questions 
 
1. A dentist offering children a free cartoon character tooth brush is an example of a (n)
  
A.core product
 B.expected product 
C.augmented product
 D.service benefit 
 
_____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand.
  
A.Convenience goods
 
B.Preference goods 
 
C.Shopping goods
 
D.Specialty goods 
 
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