Answered: Goal: Consider the concepts of brand…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Answer all 3 questions. Do not copy from other post.

Transcribed Image Text:Goal: Consider the concepts of brand loyalty and brand familiarity. 1) List one branded product to which you are loyal. It can be a brand that you really care about or just one that you buy routinely. In 1-2 sentences. 2) Do you consider this to be a convenience product, shopping product, or specialty product. (See Chapter 8) Explain. 3) Is your level of brand familiarity brand preference or brand insistence? Explain.

Expert Solution

Introduction

Branding is a Marketing concept. It helps the company or the product to take a unique position in the market.

This is done through various brand elements like tagline, logo, colour combination, etc. Showing high performance and output continuously and consistently to the customers creates a strong brand in the market.