Option 2: Analysis of an E-Business Transformation Objective:Analyze a NIKE business Which transformed into an e- business, Instructions: Research the Nike company's history, initial business model, and the reasons behind the shift. - Analyze the strategies used in the transformation, including technology adoption, changes in business processes, and digital marketing efforts. Evaluate the outcomes of this transformation, focusing on sales performance, customer reach, and operational efficiency. Discuss the lessons learned and how they can be applied to other businesses considering a similar transformation, PLEASE CITE THE ANSWER AND GIVE REFERENCE

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.