leverage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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as a manager, how should the company leverage Twitter or other social media?

what is effective and what should be cautionary?

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Follow-up Question

Being a new Director of Digital (Marketing/Advertising) at a startup. In few sentances explain an effective digital marketing funnel you have built.

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Could you explain the below answer in short? 

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Being the Digital Marketing Manager for Zara Brand, how would you plan the Social media strategies for each social maedia platforms.

Also write how would you suggest to use the Email marketing and SEO/SEM for Zara fashion Brand.

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Follow-up Question

Being a new Director of Digital (Marketing/Advertising) at a startup how to explain an effective digital marketing funnel you have built.

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