ter Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the fo illion media impressions across TV, print, online, and social media. The lesson here is to Multiple Choice focus efforts on gaining YouTube views. ensure that social media does not explore controversial topics. look for ways to maximize social media because of its reach with younger audiences. match social media content with important social media influencers like LeBron James. focus efforts on sports-related media such as ESPN.com.
ter Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the fo illion media impressions across TV, print, online, and social media. The lesson here is to Multiple Choice focus efforts on gaining YouTube views. ensure that social media does not explore controversial topics. look for ways to maximize social media because of its reach with younger audiences. match social media content with important social media influencers like LeBron James. focus efforts on sports-related media such as ESPN.com.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:**Lesson on Social Media Impact**
After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to:
**Multiple Choice:**
- Focus efforts on gaining YouTube views.
- Ensure that social media does not explore controversial topics.
- Look for ways to maximize social media because of its reach with younger audiences.
- Match social media content with important social media influencers like LeBron James.
- Focus efforts on sports-related media such as ESPN.com.
Transcribed Image Text:**Question:**
The practice of focusing on the identification and recruitment of individuals to advocate a company’s products, services, and brands rather than focusing exclusively on prospective buyers is referred to as:
**Multiple Choice Options:**
- ○ behavioral targeting.
- ○ showrooming.
- ○ viral marketing.
- ○ customerization.
- ○ influencer marketing.
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