https://www.youtube.com/watch?v=GXyT-gor0Ck   What is the case about? Comment [explain] on the role the cultural boundaries [country& organization] play in helping or hindering communication. Comment [explain] on the marketing strategy [contagion/viral]. Would you do anything differently?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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https://www.youtube.com/watch?v=GXyT-gor0Ck

 

  1. What is the case about?

  2. Comment [explain] on the role the cultural boundaries [country& organization] play in helping or hindering communication.

  3. Comment [explain] on the marketing strategy [contagion/viral].

  4. Would you do anything differently?

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