For your Communication / promotion program, include the following:Tagline for the global promotional campaignCommunication objectives (SMART)Plan to implement an IMC Model

Answered: For your Communication / promotion…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

For your Communication / promotion program, include the following:

Tagline for the global promotional campaign
Communication objectives (SMART)
Plan to implement an IMC Model

Expert Solution

Introduction

Promotion- Promotion is a marketing technique that is employed as a tactic to establish communication between vendors and purchasers. The merchant does this in an attempt to sway and persuade customers to purchase their goods or services. It helps get the information out regarding the business, its products, and its services. The business use this procedure to enhance its reputation. Consumers' brains are piqued by this marketing strategy, which also has the potential to keep them as devoted clients.