Answered: What is the best way to convince…

What is the best way to convince consumers to buy the product? b) What should be the main message of the marketing campaign according to their target audience?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A backpack company from Columbia is trying to expand their market into the UK.

a) What is the best way to convince consumers to buy the product?

b) What should be the main message of the marketing campaign according to their target audience?

Expert Solution

Step 1

A customer will buy a product due to perceive benifits. Effective strategies should be used to attarct comsumers.

Step by step

Solved in 2 steps

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