marketing arose to address consumer concerns about harming naturalenvironment and reducing waste to conserve natural resources.greenbluenaturalenvironmental Kontiki Tours is a global leader in vacations for 18-35 year olds. Their toursare aimed at fun loving youth groups. These young travelers representfor Kontiki.OOOOthe unique selling propositionthe target marketthe positioning statementthe marketing mix

Marketing - The business activity to promote the product/service/brand information while catering to the needs of the target audience. It is a comprehensive concept that includes various activities including research, production, packaging, advertising, etc. Green Marketing came into prominence in the late 1980s. Green marketing signifies the promotion of goods or services or brands in a sustainable manner. The primary purpose is to uphold ecologically sensitive marketing. Companies undertake a wide range of activities like sustainable packaging to ensure that they live up to the promise of being an environmentally sustainable brand. Green marketing is also called ecological marketing and environmental marketing. Green - Correct. Blue - Incorrect. Natural - Incorrect Environmental - Incorrect. Hence, the correct answer is Green Marketing. Note: Since sometimes green marketing is also referred to as environmental marketing, the 4th option could also be correct, if more than one correct option is to be chosen. Target market/audience - It signifies the specific group of people who are prospective customers of the product or service. Companies direct their marketing activities to the target audience to attract more customers, increase their customer base, and gain a majority of the market share. They are also called a group of customers with shared demographics (age, gender, income status, etc.) who could be the most likely buyers of a brand. Kontiki Tours is a global leader in vacations for 18-35 years olds. Their tours are aimed at fun-loving youth groups. These young travelers represent the target market for Kontiki. Unique selling proposition - Incorrect. It is the marketing strategy to inform or make customers aware of the unique or distinct aspects of a brand that are superior to competitors. Target market - Correct. Positioning statement - Incorrect. It highlights what a brand does or offers to address the needs or pain points of customers and how the brand is different in delivering product/service/customer need fulfillment. Marketing mix - Incorrect. The marketing mix is a marketing concept that includes the 4 elements of the Product, Price, Place, and Promotion. Hence the correct answer is the Target market.