How do advertising and marketing practices tap into human behavior, motivation, and needs? Provide examples and describe the strategies that are most successful.
- How do advertising and
marketing practices tap into human behavior, motivation, and needs? Provide examples and describe the strategies that are most successful.
Firms and organizations in every respective sectors all across the globe use advertising and marketing strategies to not only promote and propagate in the market but to subconsciously and involuntarily taps into the consumer behavior, motivation and sufficing any potential needs in the process. In doing so they can successfully promote their respective products or services and also spread awareness of their product, vision and the cause. Now there are plenty of old-school as well as innovative approach of marketing available which can be used in order to register a progress in the industries.
Advertising and Marketing are the two most crucial aspect for any organization when it comes to sale conversion and relation building/ maintenance with the consumer. However there is something more than just selling the ideas, their need and innovations, it is triggering their mindset, behavior, attitudes and even at times change their very habits, for instances if a person wants to quit smoking, they opt for anti-nicotine products which in turn plays a prominent role in re-shaping their habits or completely nullify that particular habit. Therefore it is safe to determine that there is psychology involved even in the field of marketing. Now in the same scenario, if the chain-smoker wants to quit his habit of smoking, those anti-nicotine can also market the products to them by inducing motivation and a strong reason to quit smoking and hence during the process creating an ulterior motive to produce the need for the product every time the consumer feels like smoking again.
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