What is a disruptive marketing plan?

Definition:

Disruptive Marketing Plan is a marketing operation that involves the notion that valuable marketing activities or results that forms a foundation in initial implementations within a department or function in an organization and  which then propagates and progresses across a company's other internal departments/functions, and hence eventually connecting with or spreading to external companies which naturally determines the market-base.

This practice also ensures the market-based value creation which is to be delivered to the primary stakeholders of the company.

The overall outcome also effects the established companies and leaders tremendously.

Please refer to the next step for further explanation.