You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.
You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.
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