Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating
program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations
related to sexual harassment.
"The allegations are disturbing and, given the importance of women in every aspect
of our business, we don't feel this is a good environment in which to advertise our products
right now,"
From the perspective of Mercedes, this is an example of
sales promotion
publicity
personal selling
advertisement
Transcribed Image Text:Below is the statement of Mercedes when they withdrew advertisement from 'The O'Rielly Factor', a high rating program showed in Fox TV. Eventually, this program was cancelled as the host had a lot of allegations related to sexual harassment. "The allegations are disturbing and, given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now," From the perspective of Mercedes, this is an example of sales promotion publicity personal selling advertisement
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