Initiative Corporation spends $22 billion worldwide placing its clients' advertising in every imaginable - and some unimaginable - media. The documentary mentions how young children are targeted using the "Nag Factor." Their "Nag Factor" study dropped jaws in the world of child psychiatry. It was designed not to help parents cope with their children's nagging, but to help corporations formulate their ads and promotions so that children would nag for their products more effectively. Initiative Vice President Lucy Hughes elaborates: "You can manipulate consumers into wanting, and therefore buying your products. It's a game." Can you provide some examples of how adult consumers are manipulated into buying products that they might necessary need
Initiative Corporation spends $22 billion worldwide placing its clients' advertising in every imaginable - and some unimaginable - media. The documentary mentions how young children are targeted using the "Nag Factor." Their "Nag Factor" study dropped jaws in the world of child psychiatry. It was designed not to help parents cope with their children's nagging, but to help corporations formulate their ads and promotions so that children would nag for their products more effectively. Initiative Vice President Lucy Hughes elaborates: "You can manipulate consumers into wanting, and therefore buying your products. It's a game." Can you provide some examples of how adult consumers are manipulated into buying products that they might necessary need
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Initiative Corporation spends $22 billion worldwide placing its clients' advertising in every imaginable - and some unimaginable - media. The documentary mentions how young children are targeted using the "Nag Factor." Their "Nag Factor" study dropped jaws in the world of child psychiatry. It was designed not to help parents cope with their children's nagging, but to help corporations formulate their ads and promotions so that children would nag for their products more effectively. Initiative Vice President Lucy Hughes elaborates: "You can manipulate consumers into wanting, and therefore buying your products. It's a game." Can you provide some examples of how adult consumers are manipulated into buying products that they might necessary need?
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