Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
We see a great deal of celebrity spokespersons in todays advertising. Who do you think would be the most credible spokesperson for age 19-50 cohort? Why? Would your answer change based on the product/service offered?
Expert Solution
Step 1
Talking about the most credible spokesperson for the age 19-50 cohort then, Virat kohli is the best spokesperson for this question. Hw is the person who has good fan following and connecting with each others and better satisfy the customers needs.
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