If we accept the principle of caveat emptor, “let the buyer beware,” why then is there concern about the ethics of advertising? If the consumer is responsible for making the decision, is there anything to justify restricting the advertiser? Explain your view. Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position. What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would “word of mouth” have if there were no advertising?
If we accept the principle of caveat emptor, “let the buyer beware,” why then is there concern about the ethics of advertising? If the consumer is responsible for making the decision, is there anything to justify restricting the advertiser? Explain your view. Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position. What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would “word of mouth” have if there were no advertising?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If we accept the principle of caveat emptor, “let the buyer beware,” why then is there concern about the ethics of advertising? If the consumer is responsible for making the decision, is there anything to justify restricting the advertiser? Explain your view.
Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.
What would the world be without advertising? Would companies be able to maintain sales or would they go under because of lack of business without advertising? What role would “word of mouth” have if there were no advertising?
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