**Understanding Marketing Goals**While the aim of social marketing is to have consumers *use* the product to benefit themselves and society, the aim of commercial marketing is to have consumers *purchase* a product which benefits the company.**Question:**- True- False

The basic objective of any marketing organization is to earn profits, generate revenues in the…

Answered: While the aim of social marketing is to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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While the aim of social marketing is to have consumers use the product to benefit themselves and society, the aim of commercial marketing is to have consumers purchase a product which benefits the company. O True False