While the aim of social marketing is to have consumers use the product to benefit themselves andsociety, the aim of commercial marketing is to have consumers purchase a product which benefits thecompany.O TrueO False

The basic objective of any marketing organization is to earn profits, generate revenues in the…

Answered: While the aim of social marketing is to…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 4DYMP

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While the aim of social marketing is to have consumers use the product to benefit themselves and society, the aim of commercial marketing is to have consumers purchase a product which benefits the company. O True False