Changes in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?

Q: What is meant by the term “relationship marketing” and what is one of the main drivers in making…

A: Relationship marketing is one of the concepts in marketing where more focus is given on maintaining…

Q: What are the needs and expectations of online consumers from the organisations perspective?

A: Customers' expectations and behavior are being affected by the internet. The key to effective…

Q: whats the common target market groups, their purchasing habits and the ways companies try to attract…

A: Target Market - It refers to a group of customers to whom the Company sells its product and…

Q: why is Digital Marketing important to a firm?

A: Every company will have limited resources in terms of money, time, employees, etc. The company will…

Q: Think about marketing messages of companies you respect. Why do you think this way? Have you…

A: In today's crowded environment, businesses must use compelling marketing messaging to stand out.…

Q: How is Graphic Design used in Marketing?

A: Graphic design in marketing:Graphic design plays a crucial role in marketing, as it helps to make…

Q: Is a distinct digital marketing plan necessary?

A: Digital Marketing:                 Digital marketing plays vital role in the businesses and nowadays…

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.