Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system. This would be an example of _____________ in advertising. product misplacement brand misperception exaggerated claims greenwashing

Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system. This would be an example of _____________ in advertising. product misplacement brand misperception exaggerated claims greenwashing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

This would be an example of _____________ in advertising.

product misplacement

brand misperception

exaggerated claims

greenwashing

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