Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system. This would be an example of _____________ in advertising. product misplacement brand misperception exaggerated claims greenwashing
Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system. This would be an example of _____________ in advertising. product misplacement brand misperception exaggerated claims greenwashing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system.
This would be an example of _____________ in advertising.
product misplacement
brand misperception
exaggerated claims
greenwashing
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