ader of a renowned pharmaceutical company.  Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole.  But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product?  Or what is your strategies or advertisement techniques to market your product to grab the existing market

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Suppose you are marketing team head or leader of a renowned pharmaceutical company.  Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole.  But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product?  Or what is your strategies or advertisement techniques to market your product to grab the existing market?

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