Apple is developing an iShirt and is looking for three social media infuencers to promote the iShirt. Please identify three social media influencers and consider the brand fit and how they would be a good fit for the Apple iShirt.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Apple is developing an iShirt and is looking for three social media infuencers to promote the iShirt. Please identify three social media influencers and consider the brand fit and how they would be a good fit for the Apple iShirt.

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Step 1: Introduction

People who have built up a sizable and active following on social media platforms are known as social media influencers. Their followers admire and trust them because they have developed a reputation as authorities or experts in a particular field.

Influencers on social media can utilize their platform to market goods, services, or concepts to their following. Additionally, they can use their platform to spread the word about significant causes or contemporary problems.

Because they may assist in reaching a sizable and specific audience, social media influencers are an important marketing tool for companies. However, it is crucial for companies to pick influencers who are a good fit for their brand and who provide material that is pertinent to their goods or services.

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