Answered: Describe how market communication has…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Describe how market communication has changed a certain product in the United states for the past 10 years

Expert Solution

Background

Marketing communication models have appeared because of the new digital and social media market. As targets are extended because of the new market communication and outdated media, advertisers are now generating more specialized and new targeted media to apprehend more customer segments with more tailored, interactive content.

To avoid communication jumble for consumers, companies are implementing the concept of integrated marketing communications. Integrated marketing communication is a simple notion that confirms that all forms of communication and mails are carefully linked together for the uniformity of the message and the harmonizing use of media.