PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard
PlayStation VR Headset Innovator Electric car Movies newly released on demand Early Adopter SUV Early Majority VCR Late Majority Electric car Laggard
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
Problem 1C
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Question
![Diffusion of Innovation
There are certain products that can be associated with users in each stage of the diffusion of innovation curve.
The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over
time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation
helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to
identify potential markets for their new products or services and predict their potential sales, even before they introduce the
innovations.
Roll your cursor over each type of product to reveal definitions. Then place each product under the
correct consumer type.
PlayStation VR
Headset
Innovator
Electric car
Movies newly
released on demand
Early Adopter
SUV
Early Majority
VCR
Late Majority
Electric car
Laggard](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F56a20f07-f01c-422f-ab27-5c111bcbeb72%2Feda2f9e1-cc9c-42df-a2b3-ad18def60f8b%2Fmaj0eu_processed.png&w=3840&q=75)
Transcribed Image Text:Diffusion of Innovation
There are certain products that can be associated with users in each stage of the diffusion of innovation curve.
The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over
time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation
helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to
identify potential markets for their new products or services and predict their potential sales, even before they introduce the
innovations.
Roll your cursor over each type of product to reveal definitions. Then place each product under the
correct consumer type.
PlayStation VR
Headset
Innovator
Electric car
Movies newly
released on demand
Early Adopter
SUV
Early Majority
VCR
Late Majority
Electric car
Laggard
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