Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Among the types of consumer behavior , which one mostly resonates with your attitude when making purchases
Expert Solution
Introduction
It is very important for the marketer to understand about the behaviour of customers so that they can provide more value to those customers. Understanding the customer behaviour and creating customised value for him can also be a competitive advantage.
Company should mostly marketing orientation of management by keeping customers in the centre of decision making. This required intense amount of market research and experimentation.
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