Please choose one of the following brands below. Consider what the brand essence and pillars for the company might be. 1. Best Buy Weekend Sale 2. iPhone X 12 launchIdentify the target market for the company or product. Include at least two demographics, psychographics, needs, wants, or behaviours in the target market description.State the social media objectives and metrics for the campaign.Describe how the social media strategy aligns with the campaign objectives. Identify the social media platforms and tools that are fit with the company.

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Answered: Please choose one of the following…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please choose one of the following brands below. Consider what the brand essence and pillars for the company might be.

1. Best Buy Weekend Sale
2. iPhone X 12 launch

Identify the target market for the company or product. Include at least two demographics, psychographics, needs, wants, or behaviours in the target market description.
State the social media objectives and metrics for the campaign.
Describe how the social media strategy aligns with the campaign objectives.
Identify the social media platforms and tools that are fit with the company.

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