Answered: Which C of the four C's of marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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PUSI Test: Sales and Marketing
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Which C of the four C's of marketing associates with the promotion element of the marketing mix?
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element of the four C's is associated with the promotion element of the marketing mix.
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Transcribed Image Text:O Submit Test Reader Tools Next O Post Test: Sales and Marketing Select the correct text In the passage. Which sentence describes a factor that Helen could use to differentiate her coffee shop from branded coffee houses? Helen Inherited some money from her grandmother. She decided to open a coffee shop. She explored the main market area near her house to scope out the competition. The competitors were all famous branded coffee houses. They heavily advertised their coffee and had a lot of brand awareness among the customers. They sold their coffee at a low price, because they could divide the cost of operations over a large number of sales. There was an area near a business center that seemed distant from these branded coffee houses. She declded to rent this location for her shop. She realized that she would also need to serve coffee that at least equalled the standards of the branded coffee houses. Reset Next im. All rights Treserved.

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