Please help me in finding this question answer.   Complete the exercise with the impact of the provided activities on the overall marketing activity:   Marketing opereational activities:                                                                      IMPACTS: Administrative and procedural requirements   Availability of promotional materials   Available technology   Contracting of other services   Equipment requirements   Need for external assistance   Potential for cooperative approaches   Public relations implications   Staffing requirements and briefings   Strategies to ensure maximum benefits   Travel arrangements

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please help me in finding this question answer.

 

Complete the exercise with the impact of the provided activities on the overall marketing activity:

 

Marketing opereational activities:                                                                      IMPACTS:

Administrative and procedural requirements

 

Availability of promotional materials

 

Available technology

 

Contracting of other services

 

Equipment requirements

 

Need for external assistance

 

Potential for cooperative approaches

 

Public relations implications

 

Staffing requirements and briefings

 

Strategies to ensure maximum benefits

 

Travel arrangements

Expert Solution
Introduction

Marketing Operations is an umbrella term the constitutes various activities, processes, events, people and technology.  The people along with the activities involved in marketing operations help to build a strong foundation to get desired results from marketing activities.

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