Enhancing and optimizing client retention and loyalty is a critical component of any company's marketing strategy. Explain why this is the case, and provide two instances of companies that employ this method.
Enhancing and optimizing client retention and loyalty is a critical component of any company's marketing strategy. Explain why this is the case, and provide two instances of companies that employ this method.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Enhancing and optimizing client retention and loyalty is a critical component of any company's marketing strategy. Explain why this is the case, and provide two instances of companies that employ this method.
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A significant corporate strategy is to improve and optimist client retention and loyalty. Businesses gain consumers by either acquiring new customers or keeping existing clients. Customer retention generates at least break-even income, regardless of how wonderful your offering is. Customer retention and loyalty provide the foundation of your business, from which you may grow by attracting new consumers.
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