Answered: What method does should any…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What method does should any organization use to set promotion budgets for their products?

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Step 1: Define marketing budget:

A marketing budget forms one of the most important financial plans, which shows how much money will go towards different kinds of marketing undertaken by a company or organization. A marketing budget helps the organization allocate resources based on the goals of the company and aligns the planned budget with the marketing strategy of the company.

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