Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How are direct-mail and e-mail sales messages similar, and how are they different?
Expert Solution
Step 1
The purpose of marketing is to attract interest in your products and services from potential customers or clients. Distributing, selling, and researching your products or services are all part of marketing. The advantage of marketing for your business is that it engages customers and influences their decision to buy your products or services. Your business plan's marketing strategy contributes to the establishment and maintenance of demand, relevance, reputation, and competition.
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