Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How can an organization use content marketing in their social media postings, and how an it be used to enhance and complement each other?
Expert Solution
Step 1: Introduction:-
Content marketing refers to the long term strategy that focus on building long term relationship with our target customers by delivering good quality and relevant content that educates, persuade the target customers to buy the goods or services.
Marketing refers to the comprehensive term that starts that understanding the needs and wants and ends with after sales services of goods and services to consumers.
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